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LOOK Magazine - Parallax Panoramagrams

1964

Edison, 1964    10 x 12 cm                                     Kodel  1964   12 x 12cm

 

   

This LOOK picture is a parallax panoramagram – the first three-dimensional photograph ever reproduced in mass quantities by any publication anywhere. It was made by Arthur Rothstein, LOOK’s technical director of photography.  It is the product of 13 years of research and development by Rothstein and Marvin Whatmore, general manager of LOOK. The bust of Thomas Edison is surrounded by six of his inventions: In front, the first electric lamp, the first stock ticker. Behind the bust, left to right, the first motion- picture projector, the first phonograph and, top right, the fluoroscope.

Turn this over and see history being made

The picture on the other side of this insert is worth saving. It is the first full color picture made in a new dimensional process. This new development, a “parallax panoramagram,” was pioneered by LOOK Magazine, Eastman Chemical Products, Inc., and Harris-Intertype Corporation.

The picture was photographed on location at the Tennessee Eastman Company plant, where Eastman’s KODEL® fiber is made. The dress was especially designed by Bill Blas of Maurice Rentner for this three dimensional photograph. The fabric of 65% Kodel polyester and 35% cotton is by Springs Mills.

 

XOGRAPH* by Visual Panographics, Iinc, 488 Madison Ave., New York, N.Y.10022

*T.M.Reg. Application Pending

Reverse of the above cards and text for clarity.

More info here: http://tatteredandlostephemera.blogspot.co.uk/2009/07/living-in-parallax-panoramagram.html

 

Last modified on Wednesday, 10 September 2014 18:42
More in this category: « VENTURE MAGAZINE

Portrait of Jonathan Ross by Jeffrey Robb

 

LENTICULARS are NOT holograms, though they are often referred to as such, and use an entirely different optical process to achieve their three-dimensional effect.

As you will see from the listings in this section of the website, the applications of lenticular imaging are many and various and, like holography, range from the sublime to the ridiculous. I have enjoyed collecting them.

 

An Invitation

The Jonathan Ross Hologram Collection website has been running for fifteen years so we decided it was time for a new look.

The new format has scope for lots more material so I would like to invite all the holographers whose work is featured here to submit background information, stories and images to supplement those I have provided. That way we can work together to make this the best resource on holographic imaging to be found on the web.

About the Collection

The Jonathan Ross Hologram Collection, based in London, UK, is one of the largest resources in the world for creative, display and commercial holography.

A number of touring exhibitions, containing work from the collection, have been presented in outstanding museums and galleries both within the UK and abroad. Information about new acquisitions and exhibitions is added here on a regular basis.  

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